CEO | President | COO

Builder. Integrator. Operator.

Building organizations that outperform their complexity.

I lead organizations through the moments that define them: growth, transformation, ownership transition, AI adoption, and commercial scale.

My approach to leadership was shaped by building companies while still in school and engineering systems.

It was also shaped by competing as an elite athlete long before I held executive titles.

Portrait of Mark Bednarski
Mark BednarskiAtlanta, Georgia

The organizations I enjoy leading

The organizations I enjoy leading share one characteristic.

They have reached the point where growth has outpaced the operating model that created it.

Founder transitions.

Private equity ownership.

Post-acquisition integration.

AI adoption.

Commercial scale.

Those moments require more than strategy.

They require leadership capable of aligning people, technology, execution, and capital into a stronger operating system.

Formation

The work started before the titles.

Three experiences shaped the way I build and lead organizations.

Entrepreneurship

Building companies while still in school connected product, customers, cash flow, execution, and reputation from the beginning.

Ownership begins when consequences cannot be delegated.

Engineering

Mechanical engineering and computer science created a first-principles approach to systems, constraints, dependencies, and complexity.

Understand the system before optimizing a component.

Elite athletics

Competition established the preparation, discipline, feedback, resilience, and continuous improvement that still shape how the work gets done.

Consistency compounds more reliably than intensity.

How I Think

Organizations are living systems.

Performance reflects the quality of the operating model connecting people, decisions, resources, and execution.

Architecture over effort

Sustainable organizations require clear structures, decision rights, accountability, and operating cadence.

Interfaces create value

Organizations usually succeed or fail where functions meet. Alignment matters more than isolated functional excellence.

Technology should simplify

Technology and AI create value when they improve capability, decisions, customer outcomes, or operating leverage.

Value is built operationally

Valuation is an outcome. Sustainable value comes from relevant products, aligned teams, disciplined execution, and repeatable performance.

Operating Chapters

Different industries. A consistent pattern.

Build, simplify, integrate, commercialize, and lead through ownership transition.

iGrafx2018 to 2022

Product and SaaS transformation

Simplified the product portfolio from 20 to 3, scaled SaaS, accelerated delivery, expanded regulated-industry capability, and led through acquisition by Banneker Partners.

What cannot be seen cannot be intentionally improved.

PWCC / Fanatics2022 to 2024

Acquisition and integration

Led marketplace, authentication, vaulting, lending, payments, fulfillment, security, governance, and shared services through acquisition and post-close integration. Reduced fulfillment from weeks to same-day delivery.

Acquisition creates ownership. Integration creates one company.

Infinite Athlete / Biocore2024 to 2025

Integrated sports technology

Integrated AI, computer vision, real-time video and data, biomechanical research, hardware, and service operations deployed across all 30 NFL stadiums. Led the sale to Exos.

The greatest value comes from integrating capabilities, not optimizing them in isolation.

Track Record

Evidence before claims.

3Ownership
Transitions
$450M+Marketplace
GMV
$1B+Assets Under
Custody
$15MNew SaaS
ARR
Same-DayOperational
Transformation
This represents redesigning fulfillment operations from multiple weeks to same-day execution.
Mark Bednarski during Super Bowl operations at the Superdome

Execution is measured in production.

Super Bowl operations at the Superdome.