CEO | PRESIDENT | COO

Builder. Integrator. Operator.

Building organizations that outperform their complexity.

I lead organizations through the moments that define them: growth, transformation, ownership transitions, AI adoption, and commercial scale.

Portrait of Mark Bednarski
Mark BednarskiAtlanta, Georgia

The organizations I enjoy leading

The organizations I enjoy leading share one characteristic.

They have reached the point where growth has outpaced the operating model that created it.

Founder transitions.

Private equity ownership.

Post-acquisition integration.

AI adoption.

Commercial scale.

Those moments require more than strategy.

They require leadership capable of aligning people, technology, execution, and capital into a stronger operating system.

Formation

The work started before the titles.

I founded my first company in middle school and my second in high school, while also competing as an elite athlete. Building businesses, engineering systems, and performing under pressure shaped how I lead long before leadership became a title.

Entrepreneurship

Blue Box Light began in middle school. Filmwerk followed in high school.

At Filmwerk, I led the company across sales, client relationships, production, finance, and operations. The instinct to understand and own the whole system started early.

Engineering

Mechanical engineering, computer science, and business gave me a disciplined way to understand complex systems.

Find the constraints. Simplify the architecture. Build for repeatable performance.

Elite athletics

Elite competition taught me that preparation, measurement, discipline, and execution compound.

It also established a lasting interest in human performance that later connected directly to professional sports technology.

Founder ownership. Systems thinking. Performance discipline. These threads still define how I lead.

How I Think

Organizations are living systems.

Performance reflects the quality of the operating model connecting people, decisions, resources, and execution.

Architecture over effort

Sustainable organizations require clear structures, decision rights, accountability, and operating cadence.

Interfaces create value

Organizations usually succeed or fail where functions meet. Alignment matters more than isolated functional excellence.

Technology should simplify

Technology and AI create value when they improve capability, decisions, customer outcomes, or operating leverage.

Value is built operationally

Valuation is an outcome. Sustainable value comes from relevant products, aligned teams, disciplined execution, and repeatable performance.

Operating Chapters

Different industries. A consistent pattern.

Build, simplify, integrate, commercialize, and lead through ownership transition.

iGrafx2018 to 2022

Product and SaaS transformation

Simplified the product portfolio from 20 to 3, scaled SaaS, accelerated delivery, expanded regulated-industry capability, and led through acquisition by Banneker Partners.

What cannot be seen cannot be intentionally improved.

PWCC / Fanatics2022 to 2024

Acquisition and integration

Led marketplace, authentication, vaulting, lending, payments, fulfillment, security, governance, and shared services through acquisition and post-close integration. Reduced fulfillment from weeks to same-day delivery.

Acquisition creates ownership. Integration creates one company.

Infinite Athlete / Biocore2024 to 2025

Integrated sports technology

Integrated AI, computer vision, real-time video and data, biomechanical research, hardware, and service operations deployed across all 30 NFL stadiums. Led the sale to Exos.

The greatest value comes from integrating capabilities, not optimizing them in isolation.

Track Record

Evidence before claims.

3Ownership
Transitions
$450M+Marketplace
GMV
$1B+Assets Under
Custody
$15MNew SaaS
ARR
Same-DayOperational
Transformation
This represents redesigning fulfillment operations from multiple weeks to same-day execution.
Mark Bednarski during Super Bowl operations at the Superdome

Execution is measured in production.

Super Bowl operations at the Superdome.